Google Analytics is one of the essential tools for any marketing professional today. “Without it, it would be much more difficult and costly to measure the results of the campaigns, monitor the traffic volume of a site and even the sales of an e-commerce”, they say.
Not all Google Analytics users know how to take advantage of all the functions of this tool deeply. That is why to stand out in the market it is important to certify yourself. The best news: Google has a series of free video-classes, which explain all the features of Google Analytics.
We present the courses available in Spanish at analytics.google.com:
Google Analytics for Beginners
Learn about the basics of Google Analytics, including how to create an account, implement a tracking code, analyze basic reports, and set up campaign and goal tracking.
Google Analytics advanced course
Learn more about advanced Google Analytics features, such as data collection, processing, and configuration, as well as more complex marketing and analytics tools.
Google Tag Manager Basics
Learn how Google Tag Manager can make the process of deploying and managing tags easier for marketers, analysts, and developers.
How to take the Google Analytics certification test
Obtain your Google Analytics certification, you must take a test that has 70 questions, and get at least 80% of them right.
Please note that contrary to popular belief, proof of certification is not found on the Google Analytics Academy site. To access it, follow the instructions:
- Enter the Google Partners site
- Go to the “Join Google Partners” tab
- Click on “Enroll Now”
- Accept the terms and conditions
- Fill in your name and e-mail details to register.
Online Marketing Managers are increasingly required for their key role within a company. This professional must handle Google Adwords, Facebook Ads, Linkedin or Twitter sponsored accounts. Among his usual tasks are identifying, measuring and observing customer behavior through tools such as Google Analytics or Google Webmaster Tools.