We are facing an era of technological growth where the requirements of the traditional market increasingly require companies from different sectors to expand their businesses in the digital field. For this reason, different organizations around the world are recruiting thousands of professionals focused on generating value for a company in a surprisingly intangible but real world.
If you are one of those young people passionate about the development of digital technologies, here we tell you the top 5 digital professions with the greatest demand in 2018. In addition, find the best alternatives to guide your academic training within a highly competitive economic sector.
1. Digital Marketing Manager and Communications Director
The Digital Marketing Manager is undoubtedly the profession with the highest demand within the different digital sectors. According to a study carried out by Inesdi Digital Business School , this profession occupies 28% of the 313 job offers analyzed in 215 Spanish companies, mainly from the provinces of Madrid and Barcelona.
This professional profile is hired by hundreds of companies worldwide in order to create, plan and implement marketing and digital communication strategies focused on the target or target group of the organization.
You are probably wondering what role it plays and what are the functions of a Digital Marketing manager and communications director. In short, we can say that this type of professional is responsible for building and managing the image of a brand and corporate reputation online, through the deployment of different digital strategies, as well as their monitoring and reporting of the productivity indicators of the companies. department strategies. Likewise, it is in charge of developing market research, competition, consumer trends, among others.
2. Social Media Manager, Content Manager y Community Manager
Second, there are three fundamental professions or occupations for the management and administration of social networks in this new digital age. Considering that social networks are such a complex and popular element within the online image of a company, the current market generates a high demand in professions such as Social Media Manager, Content Manager and Community Manager, which, although they are constantly different they can complement each other. Let’s explore a little what role each of these professions has within the organization and how they are complementary.
The Social Media Manager is primarily responsible for planning social media strategies, that is, they focus directly on the creation and development of the strategy in terms of products, services and brand image. He is also in charge of leading different protocols in any crisis management situation and constantly works together with the Community Manager.
Although the Social Media Manager is in charge of planning these strategies, the Community Manager is in charge of executing the strategies through the construction and daily management of online communities. Indeed, this professional profile plays a fundamental role in uniting the brand with its digital community. It should be noted that he is responsible for maintaining constant communication with clients or consumers and for resolving any questions that arise through the company’s corporate channels. Finally, it deals with managing and publishing content in various formats on social networks.
For its part, the Content Manager is responsible for creating, managing and developing the digital content of the organization that is published by the Community Manager . It achieves this by executing a strategy that allows the content developed to meet specific objectives. Among other functions are: the definition and design of content to be published and the creation and implementation of a content plan and a publication calendar.
So if you are a creative highly passionate about technology and the digital world, we recommend looking for the opportunity to expand your horizons by studying abroad .
3. Digital Account Manager
The customer portfolio is one of the most important elements within an organization, which is why hundreds of people today are training as digital sales agents ( Digital Account Manager), in order to manage the accounts of a business in the digital realm. Making this profession one of the most demanded today.
Some of its functions are to define and create digital business proposals, develop customer training, manage the relationship and coordination with the customer portfolio, analyze the results and identify potential business opportunities.
4. SEM & SEO Specialist
The professional specialist in web positioning SEM ( Search Engine Marketing) and SEO ( Search Engine Optimization) deals with designing paid campaigns in different search engines based on keywords. Or failing that, to optimize the organic positioning of the brand online.
Different organizations around the world are hiring this type of specialists in order to increase visitor traffic on their website, identify business opportunities through searches carried out by different users and generate a solid position in the network that allows a Increased brand recall. In addition to increasing your visibility in front of thousands of online buyers.
5. Big Data Analyst
Last but not least, we can identify that in the digital world, consumption data has become a fundamental factor for large and small organizations. Therefore, there is an increasing need for companies to have professional Big Data analysts, whose main purpose is to give interpretation and meaning to the data collected through digital measurement tools. As a result of this exhaustive analysis, they proceed to provide structured strategic recommendations in order to align the company’s objectives with those of the interpretation obtained from the online data.
The different sectors of the market are in constant transformation, even more so with the appearance of new technologies that allow us to expand the business model of millions of corporate institutions around the world to a much more globalized environment. Indeed, companies are showing their interest in adapting to this new technological era and require highly qualified personnel to achieve the best possible adherence to new technologies.
Now that you have the necessary information on the digital professions most in demand by different business sectors, what are you waiting for to expand your knowledge and train in any of these disciplines? demonstrate your skills , let your imagination fly by working in one of these professional profiles and take advantage of any of the vacancies that the labor market has for you.